Sleeping Tapes

Sometimes life is so strange. While I'm writing my series of articles on sleep and dreams, I discovered the creative project DreamingWithJeff.com. The Oscar winning American actor  Jeff Bridges had recorded Sleeping Tapes, currently available for download on the Squarespace platform. This is a compilation of strange songs—poetic and unusual—to help one fall asleep...

The world is filled with too many restless people in need of rest – that’s why I filled my sleeping tapes with intriguing sounds, noises and other things to help you get a good night’s rest.
— Jeff Bridges

Click on the photo to discover the project and to listen the tapes:

  

100% of the retail price from each album sold goes directly to No Kid Hungry, excluding shipping and service fees. So you’ll get a good night’s rest knowing that when you download the album, or pick up the LP or cassette, you're helping end childhood hunger in America.

100% of the retail price from each album sold goes directly to No Kid Hungry, excluding shipping and service fees. So you’ll get a good night’s rest knowing that when you download the album, or pick up the LP or cassette, you're helping end childhood hunger in America.

Squarespace announced they have partnered with Academy Award® winner, musician and philanthropist Jeff Bridges, on a project launching during Super Bowl XLIX.

We’re thrilled to get the opportunity to work with such an incredible personality on our latest campaign, which extends far beyond the Super Bowl spot. We wanted to create a campaign to illustrate that any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace. Instead of being built around an ad, our campaign is built around a real project on our platform.
— Anthony Casalena, Squarespace Founder and CEO

This great idea should inspire others.

The actor, producer and country musician (Be Here Soon, 2000 and Jeff Bridges, 2011) has been involved for quite a time in helping children. Jeff Bridges, father of three daughters, co-founded the End Hunger Network aimed at encouraging, stimulating and supporting action to end childhood hunger. He supports President Obama's initiative to End Childhood Hunger by 2015. In November 2010, Bridges became spokesman for the No Kid Hungry campaign. This project with Squarespace should be an excellent boost for the cause.

— The collaboration, "Jeff Bridges Sleeping Tapes", brought to life on DreamingWithJeff.com, features a album of relaxing sounds, guided meditations, and stories designed to lull you to sleep. Created and recorded by Jeff Bridges, the sleeping tracks are free to stream online as a 'pay what you like' release on Jeff's Squarespace site (DreamingWithJeff.com).

Limited-run cassette tapes and vinyls are available for sale on the website following the ad's debut. 100% of the retail price (excluding shipping and service fees) from each album sold goes directly to Share Our Strength's No Kid Hungry® campaign, which is dedicated to ensuring kids have access to the healthy food they need, every day. 

You can download the album by clicking on the image below.

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Jeff Bridges won the Academy Award for Best Actor for his role as Otis "Bad" Blake in the 2009 film Crazy Heart and earned Academy Award nominations for his roles in The Last Picture Show, Thunderbolt and Lightfoot, Starman, The Contender, and True Grit. Among his other better-known films are The Big Lebowski, Fearless, Iron Man, The Fabulous Baker Boys and The Giver.

Making DreamingWithJeff.com has been a great experience. I got the chance to work with friends old and new to make something pretty special,” said Jeff Bridges. “I was able to take the seed of an idea, make it my own, and then see it come to life in such a beautiful way... I love the work we’ve done, and I’m proud that it will benefit the No Kid Hungry campaign, a cause I believe in so deeply.
— Jeff Bridges

 

This is a fine example of what result from a merge of creativity, collective intelligence and clever marketing ideas: It can lead to things beyond one could imagine. Advertising serving a cause is a path that more companies should take.