Brain & Creativity

A Good Match!

Share ideas with others, when participating to a brainstorming session for example, can be an excellent way to stimulate creativity as long as we follow the rules to let everyone express their ideas and originality. Read the post A good brainstorming should start in silence offering a process to put the odds on his side to get more and better ideas.

The practice of 'official' brainstorming was popularized by the American Alex F. Osborn, who was frustrated by the inability of his employees to find creative ideas for their clients' advertising campaigns. He developed a method he described the first time, in a book published in 1948, Your Creative Power. The interest and the results encouraged him to pursue and deepen the method in a second book, published five years later, Applied Imagination. Thus, it is not recent that brainstorming methods are used to generate ideas. The difference is that now these approaches are increasingly popular and useful in many fields.

Techniques to stimulate creative thinking are many, among them, you have the classical brainstorming as presented below:

Brain & Creativity: A good match by Sylvie Gendreau, Pocket Lab

Brain & Creativity: A good match by Sylvie Gendreau, Pocket Lab

A person can use these techniques even if brainstorming methods are usually related to a group of people. Playing with words, images and ideas is a way to stimulate the brain. The more you practice, the more you become skillful.  

Brain & Creativity: A good match by Sylvie Gendreau, Pocket Lab

Brain & Creativity: A good match by Sylvie Gendreau, Pocket Lab

It can also be helpful to remember some basic rules for a successful brainstorming session. Personally, I prefer to divide the group into small circles of five people, others prefer larger groups. 

What happens in our brain
during a brainstorming session?

Brain & Creativity: A good match by Sylvie Gendreau, Pocket Lab

Brain & Creativity: A good match by Sylvie Gendreau, Pocket Lab

Magnetic resonance imaging studies were conducted in Austria during brainstorming sessions. The results show an increase in brain activity in different areas: the temporoparietal. junction of the right hemisphere, the prefrontal cortex and the posterior cortex Sinhalese.

These brain areas are important in the understanding processes of language, memory and attention. Cognitive stimulations boost the processes of attention and understanding in an upward mechanism, beginning with observation and up towards the semantic sphere.

Another study conducted in the Netherlands shows that divergent thinking which is the basis of brainstorming increases significantly the degree of connectivity in the adolescent brains with a lasting effect even when the brain was resting.

Creativity is not the prerogative of a few individuals who would be filled at birth. stimulation techniques such as brainstorming work. We can increase our creativity, just as practicing sport. The effects of this training on the brain are now confirmed scientifically even if we do not yet understand all the mechanisms involved. 


References :

Fink, Andreas and all. Enhancing creativity by means of cognitive stimulation: Evidence from an fMRI study. NeuroImage 52 (2010) 1687–1695. https://www.researchgate.net/publication/44686529_Enhancing_creativity_by_means_of_cognitive_stimulation_Evidence_from_an_fMRI_study

Cousijn, Janna et all. The Relation between Resting State Connectivity and
Creativity in Adolescents before and after Training. PLOS ONE. www.plosone.org. 1 September 2014, Volume 9, Issue 9. http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0105780

Gundy, Arthur B. 101 Activities for Teaching Creativity and Problem Solving. Pfeiffer, 2005.